Sunday, June 28th, 2009
*This is a guest post by Meg Roberts. Last week, David pointed out that senior professionals might be setting up young PR pros for failure because they are being asked to handle elements of social media campaigns without the proper experiences necessary for successful communications programs. The post made me wonder about the other side of this issue: are young PR professionals being set up for failure because they aren’t being given enough opportunities to investigate and learn traditi
Tags: Communications Programs, Elements, Experiences, Failure, Media Campaigns, Media Vision, Meg, Pr Professionals, Pr Pros, Senior Professionals, Social Media, Successful Communications, Tunnel Vision
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Tuesday, June 16th, 2009
Many business owners today are increasingly engaged in tunnel vision solely focused on the online marketing arena. Often forgotten are tried and true methodologies, which have been utilized for generations.A well-rounded marketing game plan needs elements of both the new and the old world. Three important avenues to consider are poster printing, booklet printing and catalog printing.Booklet printing is added to the mix as an alternative to catalog printing for those businesses not offering a lar
Tags: Avenues, Booklet Printing, Business Owners, Catalog Printing, Catalogs, Elements, Game Plan, Generations, Marketing Game, Methodologies, Online Marketing, Poster Printing, Posters, Tunnel Vision
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