Monday, July 27th, 2009
Some recent additions to our Resource library: The Role of Email in Your Communications Mix Nonprofits have a lot of choices when it comes to communications - from direct mail, to websites, to social networking sites and more. With Spam on the rise and open rates down, what role should email play in a successful communications strategy - and when should nonprofits choose to use it? Spam Reports Aren’t All Bad News No one who follows the rules and best practices of permission-ba
Tags: Ba, Bad News, Best Practices, Choices, Communications Strategy, Direct Mail, Email, Recent Additions, Resource Library, Social Networking Sites, Spam, Successful Communications
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Sunday, June 28th, 2009
*This is a guest post by Meg Roberts. Last week, David pointed out that senior professionals might be setting up young PR pros for failure because they are being asked to handle elements of social media campaigns without the proper experiences necessary for successful communications programs. The post made me wonder about the other side of this issue: are young PR professionals being set up for failure because they aren’t being given enough opportunities to investigate and learn traditi
Tags: Communications Programs, Elements, Experiences, Failure, Media Campaigns, Media Vision, Meg, Pr Professionals, Pr Pros, Senior Professionals, Social Media, Successful Communications, Tunnel Vision
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