Posts Tagged ‘Return On Investment’
KUALA LUMPUR: InMobi an independent mobile ad network serving over 7.5 billion ad requests worldwide, announced new tools aimed at increasing return on investment for its 2,000 publisher partners globally.
Online Marketing Experts and AdWord Campaigns…The Advantages of Using Online Marketing Experts
Wednesday, October 28th, 2009
While online marketing experts use many of the same principals as offline marketing gurus, such as seeking ways to reach the maximum number of prospective buyers while maximizing your return on investment, they use very different tools. Online marketing experts and AdWord campaigns also don?t have the luxury of time as offline marketing specialists. While offline marketing gurus have months or years to develop brand awareness, online marketing experts and AdWord campaigns only have seconds to
HOW TO: Measure Social Media ROI
Tuesday, October 27th, 2009
Last month, we reported on a survey that found that 84% of social media programs don’t measure return on investment (ROI). The comments in that post indicated that a lot of individuals and businesses want to be able to measure the ROI of their social media strategies and campaigns, but they don’t know where to start. Companies and executives are finally beginning to really jump on the social media bandwagon, and that’s fantastic. However, for social media to fully work (for everyone), busine
Blogs And Sales: A Natural Business Partnership?
Monday, October 26th, 2009
As you can surmise, one of the principal reasons why businesses find blogs effective as business tools is they help generate or increase sales. While there is no quantitative amount with regards to the exact monetary significance of blogging on sales, there are evidences of some sort of return on investment. Increase in sales can be and often is one of the indirect effects of successful blogging. Blogs – Good for Business Imagine sitting in front of your computer with millions of people (share
Developing Behavioral Emails to Raise Return On Investment
Sunday, October 25th, 2009
Customers these days can behave erratically. When you consider how many communication mediums are available, it’s no wonder they are so moody. Bouncing from pixel to ping with lightening speed is enough to edge anyone into mutable mayhem. As a marketer, observing and predicting customer behavior-especially in the media maelstrom-is key to getting noticed. To do this well, and with dividends, you must know your customers: what they do, what they like, what they view and what they buy. By monitori



