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Posts Tagged ‘Pr Pros’

WebNotes For Marketing & PR Pros: WebNotes PR

Thursday, September 24th, 2009
Online annotation and research service WebNotes has been a useful tool in my arsenal since I reviewed it last year. Since that time, the company has released a Pro version and has solidified the feature set. In a move to further differentiate itself in the annotation space, the company has just announced the availability of a new service plan, WebNotes PR , aimed at public relations and marketing firms who need to compile customized reports, market research and daily scans. WebNotes con

Are We Forcing Social Media Tunnel Vision on Young PR Pros?

Sunday, June 28th, 2009
*This is a guest post by Meg Roberts. Last week, David pointed out that senior professionals might be setting up young PR pros for failure because they are being asked to handle elements of social media campaigns without the proper experiences necessary for successful communications programs. The post made me wonder about the other side of this issue: are young PR professionals being set up for failure because they aren’t being given enough opportunities to investigate and learn traditi

We’re Setting Up Young PR Pros for Failure

Wednesday, June 24th, 2009
The future of our industry is full of bright-eyed, energetic, smart new graduates. Some were lucky enough to start their first job in the past few weeks, while the rest are still looking for their big break. They’re eager, optimistic, ready to conquer the world. And we’re setting them up for failure. As more brands have begun incorporating social media into their overall marketing strategy, too many are looking around for the youngest person in the building or hiring an entry-level PR graduate