Posts Tagged ‘Pr Professionals’
Sunday, October 25th, 2009
Interesting new book out from PR professionals, Brian Solis and Deidre Breakenridge , ' Putting the Public Back in Public Relations .' Most helpful to me was the review and summary of the book done by Lee Odden, a Minneapolis based Social Media and SEO professional. I culled seven points from Lee's review that I thought would be helpful to law firms and their PR agencies. Instead of information conduits, PR practitioners need to be part of the story and conversation. It’s about dialo
Tags: Breakenridge, Conduits, Dialo, Law Firms, Minneapolis, Odden, Pr Agencies, Pr Practitioners, Pr Professionals, Public Back, Public Relations, Seven Points, Solis
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Thursday, September 10th, 2009
Product Description”There will be two kinds of PR professionals in the future: those who read this book and get with the program, and the unemployed. Your choice. ” Seth Godin, Author of Tribes “I am thrilled that there is finally a book about the right way to approach PR in today’s world, where hyper-connected conversations trump the old school broadcast mentality. Everyone who wants to build a career in PR or marketing should read this book. ” Tony Hsieh, CEO, Zappos. com “Putting th. . .
Tags: Aging, Broadcast, Career, Ceo, Conversations, Marketing, Mentality, Old School, Pr Professionals, Product Description, Public Relations, Seth Godin, Should Read This Book, Tony Hsieh, Tribes, Trump, Two Kinds, Zappos
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Sunday, June 28th, 2009
*This is a guest post by Meg Roberts. Last week, David pointed out that senior professionals might be setting up young PR pros for failure because they are being asked to handle elements of social media campaigns without the proper experiences necessary for successful communications programs. The post made me wonder about the other side of this issue: are young PR professionals being set up for failure because they aren’t being given enough opportunities to investigate and learn traditi
Tags: Communications Programs, Elements, Experiences, Failure, Media Campaigns, Media Vision, Meg, Pr Professionals, Pr Pros, Senior Professionals, Social Media, Successful Communications, Tunnel Vision
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