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Posts Tagged ‘Consumers’

How to Use Social Media for B2B Marketing

Friday, July 30th, 2010
You have got a few employees managing your social media accounts, and you've amassed some followers, friends and contacts. You've posted a few tweets and blogs marketing your product or service to consumers, but you're still stumped at how to reach out to other businesses. Using social media for business-to-business marketing can be integral to promoting your company and forging industry ...

Ivo Laurin, head of the Czech Republics only word-of-mouth marketing agency, on new ways to reach consumers

Thursday, July 22nd, 2010
Ivo Laurin is the director of Outbreak, the Czech Republics only word-of-mouth marketing agency. Instead of whats called above-the-line or ATL advertising, meaning traditional methods such as billboards and TV commercials, Mr Laurin aims to engage the consumer in conversations about the product that is at the center of his campaign. And with some success. Word-of-mouth is sometimes referred to ...

Nokia ties up with Tata DOCOMO to offer ‘Ovi Life Tools’

Wednesday, July 21st, 2010
New Delhi, Jul 20 : Nokia India today announced that it has tied up with Tata DOCOMO to offer 'Nokia Ovi Life Tools' to a larger base of consumers in rural and semi-urban India.

Nokia ties up with Tata DOCOMO to offer ‘Ovi Life Tools’

Wednesday, July 21st, 2010
New Delhi, Jul 21 : Nokia India has tied up with Tata DOCOMO to offer 'Nokia Ovi Life Tools' to a larger base of consumers in rural and semi-urban India.

Marketing to the consumer ‘participant’

Monday, July 19th, 2010
A significant shift has happened in the relationship between "consumers" and brands. For marketers, the transformation and the speed of change caused by the evolution of technology and information have made our jobs profoundly more complex